Enivsage Group and Pieri Design unveiled their collaboration at the Gasoline Juice Designers Night, 14^th September 2024, starting with the design, restoration, and transformation of a Fiat X1/9.

Fiat X1/9 Project

Envisage Groups Colour of the Year, Blurple, will serve as a base for this restoration project which will support a piece of art, to be designed by Cesar Pieri. Initially, our Colour, Materials, and Finish (CMF) team worked with Cesar to create concepts and moodboards, demonstrating the cars interior, and defining the cars personality. After thorough research and studying the cars shape, they  presented two concepts: Futuristic Modern, a sleek design reflective of retro-futurism; or Sporty Retro, designed to portray the thrill and joy of driving with a playful, yet nostalgic twist.

The Envisage Team will continue working closely with Cesar, supporting the cars design, restoration, and transformation. The car will then be returned to Gasoline Juice for the artwork to be added. This will pay homage to the car designer Marcello Gandini, who also designed the Fiat X1/9.

The Collaboration

The collaboration started when Envisage utilised the creative Gasoline Juice space to photograph Model 01: The Couch. We then collaborated for the first time on a Designers Night where the couch was showcased to the public.

Cesar Pieri has worked as a designer on a multitude of projects, including some based at Envisage’s HQ in Coventry. With Pieri Design now utilising a design office based at Envisage HQ, we can collaborate effectively on any future project. The X1/9 showcases the design excellence of both Cesar Pieri’s designs and Envisage teams skills from CMF Design, Paint Technologies and Trim Studio; to Electronics R&D, Precision Metalwork, and Build Capabilities. With Cesar Pieri’s design talents and the multitude of realisation capabilities Envisage has to offer, there is scope for exciting collaborations in the future.

The Colour of the Year

Blurple is the Envisage Colour of the Year 2024, as researched and selected by our CMF Design Team. The colour serves as a versatile, adaptive hue that finds its place in design and artistic expressions. With thorough research across multiple industries, Blurple was a choice that portrays the physical aspect of 2024, as well as the overall aesthetic and emotions carried with the year. Whilst on site, Cesar took inspiration from our Colour of the Year moodboard for his Fiat X1/9, leading to our collaboration.

Designers Night 14.09.24

The Designers Night unveiled the Fiat X1/9 in its current state, and was displayed with presentations of the two CMF concepts for the interior. A scale model of the car, painted in Blurple, demonstrated the cars exterior, presented alongside designs from Cesar showing what the completed exterior could look like with his artwork. Guests got an exclusive glimpse of the project and had the opportunity to discuss the Fiat, the concepts, and how this collaboration can support their future projects. The event brought together industry experts, automotive designers, and classic car enthusiasts, celebrating the new collaboration and the dedication to design within the industry

Nick Colledge, CEO of Envisage Group said “It’s a pleasure to be collaborating with Pieri Design and Gasoline Juice on this project, bringing the Envisage Colour of the Year to life and applying our in-house skills and capabilities. After the successful designer’s night on Saturday unveiling the project, we can say this is only a taste of the amazing things we can achieve, bringing Cesar’s talents together with our own.”

Cesar Pieri, Founder of Gasoline Juice and Pieri Design said “There is so much synergy between our companies, I am excited to see how the designs I create can be turned into a reality by the skilled team at Envisage.  I can’t wait to see the X1/9 finished but I am more excited to see what will happen in the future.”